Official: Ferrari contracts Movado for new line of watches (Autoblog)
Filed under: Etc., Ferrari
Having trouble keeping track of which watchmaker is producing timepieces for
Ferrari these days? It can get a little confusing. Girard-Perregaux held the
license for many years, after which a lackluster partnership was formed with
Panerai. Then Cabestan was contracted to make one very fancy-looking watch for
the Prancing Horse marque, before Hublot got the nod. And that’s not including
the more affordable watches marketed less to Ferrari owners than to the
Scuderia’s _tifosi_. Now, Maranello has formed another partnership with a
different watchmaker.
That watchmaker is Movado, the Swiss firm best know for creating elegant and
simply styled timepieces that look just as much at home in a museum showcase
as they do on a wearer’s wrist. Movado also makes watches under the Ebel,
Concord, ESQ, Coach, Tommy Hilfiger, Hugo Boss, Juicy Couture and Lacoste
labels, and will now be adding Ferrari to its roster of brands.
The collection is set to draw its inspiration from Ferrari’s road and racing
cars, and is set to be launched next year at the Watch & Jewelry Fair in
Basel, Switzerland, after which they will go on sale at Ferrari stores around
the world and …
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