Location-Based Shopping App Shopkick Adds Former Disney And Nike Exec To Board (Techcrunch)
Geo-coupon system and shopping app Shopkick is adding a well-known retail and
branding exec to its board today—Andy Mooney, the former Chairman of Disney
Consumer Products and CMO of Nike. He joins Greylock’s Reid Hoffman and
Kleiner’s Matt Murphy on the company’s board of directors. For background,
Shopkick provides an in-store, location-based mobile shopping platform,
Instead of checking in, as you would with a geo app like Foursquare, Shopkick
automatically recognizes when someone with the free Android or iPhone app on
their phone walks into a store. Once a Shopkick Signal is detected, the app
delivers reward points called “kicks” to the user for walking into a retail
store, trying on clothes, scanning a barcode and other actions.
H2C Day 3: Nike Employee Store + Thirst Thursday