Video: Filmmakers ‘Make It Count’ By Circling The Globe In 10 Days (weblogsinc)
Filed under: Arts and Culture, Video
Filmmaker Casey Neistat was recently contracted by sports apparel giant Nike
to create a short film about its Fuelband, a high-tech bracelet designed to
keep track of our workouts. Nike was hoping to build social media buzz around
a new ad campaign that featured the tagline, and Twitter hashtag,
#makeitcount. Turns out Casey and his buddy Max “made it count” by using
Nike’s money to fund a 10-day round the world adventure that saw them visit
Paris, Cairo, Johannesburg and a host of other interesting destinations before
running out of money.
The two men filmed their little excursion and the resulting short film can be
found below. The video is a fantastic mix of truly great travel destinations
interspersed with inspiring quotes from a variety of prominent historical
figures. The combination of the two will leave you wanting to make your own
round-the-world journey, although figuring out how to get Nike to fund it is
an entirely different challenge.
Video: Filmmakers ‘Make It Count’ By Circling The Globe In 10 Days originally
appeared on Gadling on Tue, 10 Apr 2012 08:00:00 EST. Please see our terms for
use of feeds.
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